About The W Initiative
In 2006, Access Bank began a journey into the world of women and banking on women. After working through the Gender Empowerment Movement to invest in women for 8 years, the program evolved into a robust plan to provide women with banking solutions that meet their diverse career and lifestyle requirements named The ‘W’ Initiative.
The “W” is not a product, rather it is a blend of existing banking products and services bundled to effectively meet the present-day financial and lifestyle needs of women in identified sub-segments, as well as provide them with a complete and rewarding banking experience.
We believe that women are a powerful and key catalyst for change. We know and embrace the truth about empowering women. The W initiative does not only benefit women, but also the men in their lives; as they are either directly or indirectly impacted through the women in their lives who have benefited from the W.
The “W” is the home for everything Access Bank offers women and is open to all women irrespective of who they bank with.
The W, based on peculiarities and lifestyle classification, is segmented into; W Young Professionals, W and Family, and W in Business.