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About the W Initiative

In 2006, Access Bank began a journey into the world of women and Banking on Women. After working through the Gender Empowerment Movement to invest in women for 8 years, the program evolved into a robust plan to provide women with banking solutions that meet their diverse career and lifestyle requirements named The ‘W’ Initiative.

The “W” is not a product, rather it is a blend of existing banking products and services bundled to effectively meet the present-day financial and lifestyle needs of women in identified sub-segments, as well as provide them with a complete and rewarding banking experience. The W, based on peculiarities and lifestyle classification, is segmented into the following;

  • Young Professional
  • W and Family
  • W in business
  • MHSS – Maternal Health Service Support

We believe that women are a powerful and key catalyst for change. We know and embrace the truth about empowering women. The W initiative does not only benefit women, but also the men in their lives; as they are either directly or indirectly impacted through the women in their lives who have benefitted from the W.

The “W” is the home for everything Access Bank offers women and is open to all women irrespective of who they bank with.

The W initiative does not only benefit the women, but also the men in their lives; as they are either directly or indirectly impacted through the women in their lives who have benefitted from the W. The W initiative is open to all women irrespective of who they bank with and is supported by an online interactive community dedicated to women, the W community.

Young Professional
W & Family
W in Business
MHSS
Young Professional
The W Young Professional is in her 20s and 30s, works in a corporate environment and has a strong sense of purpose. She is concerned about her personal development and becoming a force to be reckoned with in her company and industry. We understand her need for balance, growth, and personal fulfilment and have tailored products and services to suit the WYP’s life as a growing professional in the fast-lane. From helping with her everyday money matters to providing loans that help her meet her pressing financial needs; the W Initiative is out to ensure the total wellbeing of young female professional. The ‘W’ Young Professional is also provided with access to
  • Discounts and offers on a range of exclusive shopping
  • Career development workshops and seminars
  • Networking opportunities
  • Mentor-Mentee programs
  • An online community for sharing stories, expanding professional networks and becoming a thought leader.
 
W & Family
The W & Family explores the needs of a modern day family woman, and attempts to adopt products and services to meet those needs. She holds her family as a primary concern and actively desires the comfort of her family. The ‘W’ provides her and her family with exclusive access to a wide range of lifestyle-oriented value added benefits and privileges. Some of the benefits the W and Family provides for women include:
  • Great discounts, exclusive offers and freebies on health, beauty, and more
  • Access to a comprehensive loan products and credit facilities
  • Access to seminars on family building and parenting
  • Access to MHSS
  • Early savers club for children
  • Access to the W Community with helpful advice on family finance matters, home and family articles and details of special offers.
The W and Family is a banking solution that allows your entire family bank and benefit together even while you operate your individual accounts.    
W in Business
The ‘W’ in Business is driven by a desire to build an empire while providing value for her community and her general economy. She has taken up the title and immense responsibilities of an entrepreneur. Her determination keeps her through the hassles of running a business. The ‘W’ initiative provides her with products and services to strengthen her resolve, skills, and network as she grows her business. The ‘W’ in Business has access to products for her everyday business needs, from managing inflows and outflows to handling staff salary accounts. Our networking events, online community, and seminars give her access to key industry news, knowledge and an opportunity to reach new customers. She also has access to business facilities including:
  • Overdrafts
  • Trade Credit; to help her buy needed products or services, whilst paying the bank later.
  • Commercial mortgage; to acquire, refinance, or redevelop commercial property.
The ‘W’ Initiative is not only equipped with the strategy and tools to empower women in business, we also have a team of gender trained business banking officers to attend to your specific needs. We also understand that the W in Business also seeks balance in her endeavors with work and personal life, as such, she has access to lifestyle products for herself, her family and her employees.
MHSS
The Maternal Health Service Support (MHSS) is a flagship product of the ‘W’ Initiative which provides financial assistance for women facing health difficulties. Maternal Health Service Support is designed to support women and their families with easy and convenient options to pay medical expenses during pregnancy, childbirth, the postpartum period and other fertility/maternal related phase of a woman’s life. The scheme covers approved procedures including natal services, fertility, bariatric (weight control) and specialized procedures like hysterectomy, myomectomy etc., both in Nigeria and abroad. As at December 2016, the MHSS had helped 54 women ensure their wellbeing and happiness by providing assistance with fertility treatments and varied surgeries. MHSS is proud to have played a role in the delivery of 15 babies, a successful infant bone surgery and a fibroid treatment amongst others. To benefit from the MHSS, either the involved woman or her partner needs to have a banking relationship with Access Bank as a salary earner or an entrepreneur, as the couple can combine both their resources for the purpose of repayment. There are partner hospitals for the procedures approved, however, the preferred hospital of the involved person can be accepted subject to the acceptance criteria of the scheme. The scheme can provide support for bills as high as $25,000 or its naira equivalent, however, the amount provided is largely dependent on the involved parties’ capacity to pay. All information under this scheme are treated with utmost confidentiality and will only be available to relevant parties.
Global Banking Alliance for Women (PRNewsFoto/Global Banking Alliance for Wome)
Global Banking Alliance for Women (PRNewsFoto/Global Banking Alliance for Wome)
Global Banking Alliance for Women (PRNewsFoto/Global Banking Alliance for Wome)
Global Banking Alliance for Women (PRNewsFoto/Global Banking Alliance for Wome)

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