If you’re running a business, then you must put in some effort into marketing it. Now, this doesn’t have to be anything complicated. Use these six tips to lay the foundation of your marketing strategy and you’ll be on your way to gaining the much needed visibility that your brand requires.
- Have a solid brand
Before you begin to create a marketing strategy; you must have a solid brand. That means the product or the service you are offering must be worth the money you want your customers to pay for it. Understand you brand so you will know how to rightly position yourself in the market.
- Present a consistent image
Get your branding right. This is what will stay in the subconscious of your target audience. Don’t try to change your image to attract a variety of audiences. Have a consistent overall look and feel so your clients know who you are.
- Set a budget
How much can you afford to spend on marketing? You must be realistic and look at your accounts to see what you can afford. If your budget is little, you know that you have to be as creative as possible to make it count. This is where social media comes in. It can multiply the reach of your marketing considerably even on a low budget.
- Choose your niche
Although it will be tempting to market your product to everyone, please don’t do it. The more customers you desire to reach, the more money and time you will need in order to pull it off. Choose your niche and focus your marketing efforts on them.
- Engage on social media
For your marketing efforts to be successful, you need to market your brand where your potential customers are. If your audience isn’t primarily on Instagram, you shouldn’t focus all your marketing efforts on that platform. Study the various social media outlets and find out where your target audience hangs out so you can connect with them. Spend your time and resources on the ones that are most conducive to your brand.
- Listen to your customers
This is one of the best things you can do when you are marketing your brand. Listen. What do your customers like about your brand? What don’t they like? What can be improved upon. Take on board any feedback you receive to make your products and services better.
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