With the rise of online shopping, making the move to an online store has countless benefits. Whether you are a freelance photographer, you own a hardware store, or have another type of small business, a great website is essential for your company’s success.
Below are tips you can bear in mind to build your business a great website:
- Obtain a good domain name:
Your domain name, also known as your website address, is often the entry point to your site. It is important that it makes a good impression for usability purposes, as well as for search engine optimization (SEO) purposes.
- Purchase secure, scalable website hosting with good tech support:
A website host (or sometimes referred to as a website hosting provider) is a company that offers the technology and services necessary for a website to be viewed on the internet. You connect your domain name to your hosting provider so that when users visit your website address, they are shown the website that is stored on your hosting account.
- Prominently display a clear description of your business:
It is important to let people know who you are and what you do right away so they don’t feel confused when they visit your website. Make sure your main homepage banner (also known as a “hero image”) and subsequent banners are visual representations of your services, and also that you have an introductory text blurb near the top of the page that describes who you are and what you do.
Additionally, make sure both your main and footer navigation menus have “About Us” page links that is easily accessible. This way, people can click them and read more about your business in depth.
- Implement the best content management system:
A content management system (CMS) is a software program or application that is used to create and manage digital content. A good CMS will help you maintain your site, and you don’t need much technical knowledge to use it. You should choose a CMS that is designed for your unique needs because different systems are used for different reasons, such as user-friendliness, extensibility, and budget.
- Choose a good e-commerce platform:
If you plan on selling goods and/or services through your website, you will need the right technology to do so. (If you do not currently sell anything, you may want to consider doing so since e-commerce could potentially increase your profits.) Also, if you decide to allow users to financially transact with you online, you will need to choose the right platform for your business model.
- Create an interesting, memorable, and engaging website user interface:
Make sure your small business website interface leaves a positive impression that drives results.
- Optimize your small business website for search engines:
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Once your website is “crawled” by search engines, it competes with websites that have similar content. The better your website design and content is, the higher your site will show up on search engine result pages.
- Regularly create and publish quality content:
Content quality and freshness are important to search engines. It is important that you create a plan to publish quality articles and/or blog posts on your site and on external sites that link to your site. If you want to rank highly in search engine results and encourage people to return to your site again and again, you will have to update your website with new and relevant content as frequently as possible.
In addition to static page content and articles, a great form of content to post on your website is testimonials. Asking for testimonials from your customers and then publishing them on your website is a great way to post fresh, high-quality content on your site that makes your business more attractive.
- Implement a website maintenance plan:
A website shouldn’t be created and then allowed to grow stale. In order to have a successful website that ranks well in search engines and doesn’t get hacked, you need to make sure it is properly maintained.
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