The internet has radically transformed how we build and promote businesses and now a strong online marketing strategy can help you boost your business.
Below are 5 digital marketing strategies to consider as an Entrepreneur:
1. Invest in Web Design:
We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re probably still going to lose customers. If you don’t have the design skills to do it yourself, then it’s worth hiring someone to create a website that is modern, attention-grabbing, and mobile friendly.
2. Use Search Engine Marketing and Optimization
Search engine marketing and optimization are part of what helps make your business appear higher on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with after searching online.
3. Social media marketing:
Statistics show that more than 2.4 billion people use social media, so it is beneficial to incorporate this channel into your marketing strategy.
Social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. Content will come into play heavily here, as it will likely be the factor that attracts your audience to begin with. Here, you stand to gain greater brand visibility, a greater reputation and far more inbound traffic with your syndicated links.
It takes more than just a profile to succeed with social media marketing. You may have to post engaging, relevant content that gives users a reason to follow your account. And once you’ve attracted followers, you should encourage them to stay by responding to their questions and comments.
4. Email marketing:
Email marketing is an essential strategy for attracting customers to your startup for little or no cost. Once you have a prospect or customer’s email address, you can send him or her emails to promote your business. To take advantage of this marketing strategy, you must first collect prospects’ email addresses. If you have a website for your startup, consider placing a newsletter signup form on it. Alternatively, you can ask customers directly for their email addresses. The key thing to remember is that you should diversify your emails with non-commercial content like guides, how-to articles, videos and infographics. If you only send advertorial emails, subscribers will probably opt out of receiving your newsletter.
5. Start A Blog:
Blogging is a powerful strategy that can help your startup generate the exposure it needs. One report found that businesses with blogs generate 126% more leads than their competitors without blogs. With a blog, you can position your startup as a leading source while also attracting organic search traffic to your site.
The secret to creating an effective business blog is to publish content that your audience wants to read. If it’s valuable and worth reading, search engines will reward your hard work by ranking your blog at the top of the search results. And when your blog ranks high, it will attract more visitors — meaning more people will learn about your business.
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