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Handling Rejection in Business

Handling Rejection in Business

“Success is the ability to go from failure to failure without a loss of enthusiasm.” – Winston Churchill.

If you have experienced a lot of rejection, you have probably felt discouraged and frustrated. As a matter of fact, you may have even felt tempted to give up but don’t worry, that’s normal.

However, you must not carve a niche of frustration for yourself and remain there. Rejection doesn’t have to paralyze you and it doesn’t have to keep you from moving forward.

Below are four tips to help you handle rejection in business when they come:

  • Immediate Positive Reaction:

Anytime rejection happens, your first reaction must not be one of negativity and frustration. That will only fuel depression and low confidence.

 Choose to face it with optimism and you can distract yourself from brooding on it, so as to shorten the lifespan of the initial pain.

 The problem is not when someone rejects or undermines you. The real problem is when you define yourself based on the definition of another man. Let the rejections fuel your passion and desire for greatness. It’s the making of your success story and if you refuse to give up, the world will one day celebrate you.

  • Don’t Take it Personally:

As Michael Corleone said, “It’s not personal, it’s business.” That’s the attitude you need to have when you’re faced with rejection in business. If your prospect says “no,” know that they’re not rejecting you personally, they’re rejecting your offer. Yes, I know that you may think your product or service is a part of you, but it’s not, at least not to your prospect. You can however consider it from a business perspective. Maybe they genuinely don’t need what you have to offer. Maybe they really can’t afford the price. If this is the case, then it is better that they say no rather than lead you on, right?

  • Listen Carefully (Know Why You Were Rejected):

Don’t just take the prospect’s rejection at face value. If you earned the right to make your pitch, then you might earn the right to know why your prospect said “no.”

If the prospect isn’t ready to take the action you desire, then you can find out why. Sometimes, it may be beneficial to take the direct approach and ask them what is keeping them from accepting your offer. Listen carefully to what is being said so that you can figure out if and where you can make adjustments next time.

  • Remember your victories:

One way to remain mentally strong after rejection is to remember the times you have succeeded. Instead of only focusing on the rejection, focus on the times you actually got someone to say “yes”. There’s something you should understand when you are in business: rejection is a part of the process. You may not be able to avoid it, but you can make it easier to deal with.

Reaching out to a friend, family member or colleague might also prove helpful, especially when your feelings become more than you can handle. However, ensure that those you reach out to are those who will encourage you and not those who will add to your hurt.

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