When organizations and leaders start making the wrong decisions, it’s typically the start of a bad outcome for those businesses. In these uncertain times, it is important to make strategic decisions to keep your business alive and booming in 2021.
Below are some things we recommend:
- Learn From Last Year and Let Go:
Reflect mindfully on the past year. Make the conscious choice to take life lessons with you, but let go of feelings of guilt or perceptions of failure. Failing doesn’t make you a failure. However, it shows what you can do better. You can choose to see 2020 as a book to review. Learn what you can from it and leave the rest.
- Choose to focus on what you can do:
All the rules and regulations have told you what your business can’t do. What you can focus on is look solely at what you can do. For example, when restaurants were told they couldn’t serve customers indoors, they transitioned to delivery, takeout and large outdoor patios. No matter what type of business you operate, this is the mindset you can develop and use for your 2021 business strategy.
The can-do strategy will start with a list of what is possible. Here are some possible examples:
- You can transition to doing business online.
- Research new markets for potential expansion and diversification.
- Still engage with customers personally to deepen your relationship.
- Create a different yet still exceptional experience for your customers.
- Revisit marketing strategy.
Once you define what you can do — even if it requires an adjustment in the business environment — you can then build quantitative goals and a set of tactics for achieving them.
- Write It Down To Make It Happen:
This is something we often hear, but not many of us put into practice. Simply writing down your goals makes you more likely to achieve them. Whether it’s on a notepad beside your bed, or a typed memo, scribbling down your business objectives on a daily basis means you’ll look at them every day. It keeps you on track and constantly reminds you where your focus needs to go.
- Believe in Yourself:
In the end, your success as an entrepreneur will be defined — more than anything else — by how much you believe in yourself and your ability to prevail over all obstacles you’ll inevitably face. Don’t allow the excuses of lacking an Ivy League education, having inadequate financial resources, and repeated initial failures go on to define who you are. Know deep down that you’re going to be successful, commit yourself to making it happen, and nothing can stop you.
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